An evolutionary tale
If you can find them, triple packs of Polaroid 600 film in Japan are about $60 each. That is about two dollars a picture. For less than thirty polaroids, Fujifilm recently released a new edition of their popular (in Japan) Cheki instant camera.

Granted, the only new thing about it is the 2 colors that it comes in (”Chocolate”, and white) but it is cute and it is selling well, I was told. The film is called Instanx Mini, and is about 700 yen a pack- the two 5 packs in the picture are 3150 yen each- that’s 100 photos for the same price as thirty polaroid ones. Granted, they are not much bigger than a business card. Still, instant cameras still are unique in that they (nearly) instantly give you an actual and tangible photograph soon after clicking the shutter.










